The Code Ready campaign emphasized disaster preparedness and personal readiness among HCA caregivers and staff, while also promoting HCA’s disaster response and relief Web site. Phase 1 included the identity development and campaign launch with accompanying materials. The logo was rendered as a patch to tie to the visual idea of uniformed emergency personnel to help people understand the serious nature of the message. The CD included a standards booklet detailing all the available materials and how to use them. Phase centered on reinforcing the message of disaster preparedness. Locomotion created engaging newsletter content that was made available through HCA’s intranet to facility leaders.