Five Points is a heath care consultancy and brokerage specializing in helping employers find a health insurance plan that best meets their unique needs. Locomotion produced a fully developed brand identity for Five Points by first refining its existing logo and then creating an identity package that included stationery, a pocket folder and PowerPoint templates. A website and customer brochures were created showcasing the company’s capabilities and emphasizing the importance of health and wellness. A library of vibrant illustrations matched with friendly typography and a bright color palette helped convey the fresh and energetic image of a company with a “Simple. Smart.” philosophy.