Compassus, which provides home health, palliative care and hospice services, wanted to refresh its branding to better reflect its core philosophy — provide quality care that improves quality of life. Instead of delivering a typical clinically focused message, Locomotion’s branding strategy turned the spotlight on Compassus patients to celebrate their lives. Moving portrait photography was paired with simple copy that expressed the essence of a life well lived. The message: Compassus helps ensure that the end of a life is worthy of all that has come before it. The branding was applied to marketing materials and the company website.