Bass saw its move to new office space as an opportunity to freshen its brand. As one of the nation’s top law firms, its goal was to emphasize its highly professional and diverse staff, commitment to the environment and bold approach to its business. After developing a complete brand strategy, Locomotion Creative redesigned the logo and created new marketing tools — stationery suite, attorney photography, Web site, ad campaign, e-communications and presentation materials. Additionally, Momentum, Bass’ client-focused annual magazine, was updated to reflect the new branding. The result was a family of new pieces that were consistent with the firm’s heritage but distinctly evolved.