Amsurg

AmSurg Corporation, which owns and operates ambulatory surgical centers nationwide, created The Colon Cancer Prevention Network to increase awareness of the value of active prevention in the fight against colon cancer. Strategically targeting people over 50, or over 40 with a family history of colon or rectal cancer, the message was delivered via first-person statements.  The emotional campaign makes people feel as if they’re seeing themselves portrayed and reminds them to take an active role in their health. Locomotion developed the branded look and feel from the ground up—starting with the initial logo development and then moving into creation of the strategic marketing campaign