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Michael Gass
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While business-to-consumer campaigns may get more notice, our B-to-B marketing is designed to get something better — results. We start with a deep understanding of our clients’ business, including research with their customers to better identify the strengths of the brand and how they prefer the message to be delivered. Then we choose the right tools, which may include website development, direct marketing, advertising, trade show marketing, public relations and more. For clients in healthcare to manufacturing to financial services, we have created marketing programs that go beyond the expected to boldly stand out in a sea of sameness.