We recently talked about what brand identity means. Many times though, people confuse brand identity and logo design and think that they are the same thing.
A logo is a very simplified visual element that identifies the business. A designer creates a logo, which then identifies the business or product to consumers. Some of the most iconic images for companies have been simplified to a basic icon.
That logo is then used to form the brand’s identity, which includes items such as business cards, letterhead, marketing collateral, packaging, apparel, signage, etc. All of these items make up the company’s identity and help support the brand as a whole.
As we mentioned in our last post about brand identity, your company’s brand is the way the public perceives your company. A designer creates the foundation of the brand– the logo– and then it is up to the company as a whole to create a good image and brand identity for itself through its actions and involvement.