QR Codes (Quick Response Codes) are similar to a barcode that when scanned, through an application reader on your smartphone or tablet, take you to a video or web page. They are normally on printed advertising and give the viewer another way to connect with your brand.
Two great examples of their use are by many different museums, along with Macy’s department store. In museums, they are enhancing the visitor’s experience by linking to audio tours, videos and supplement information about that specific exhibit. Macy’s has launched an advertising campaign around their Backstage Pass, which includes a QR code that gives advice to shoppers about the latest fashion designs, tips and trends. They also took it to the next level by designing the QR code and incorporate their branding, which you can see from the image below.
So how do you get a QR code? You can easily create your own for free through a generator online like Kaywa. Before you start plastering it everywhere, though, there are some tips to keep in mind.
Use for mobile marketing, not online — There is no point to put your QR code online because it requires more effort than a traditional link. Instead, put it in locations where your audience is on the go and has access only to their smartphone.
Have a way to analyze your traffic — When creating your code put your landing page url through a url tracking site like Bitly.com so you can actually track the number of times it is used. Otherwise, what’s the point of marketing if you don’t know how effective it is?
Don’t link to boring pages — You sparked an interest in the viewer already since they scanned your code so take advantage of that. You can offer them a special discount code, exclusive video or content or some kind of incentive for scanning your code. Have a mobile-ready landing page so the viewer gets the best experience and it doesn’t just link to your website.
Test out your code — Just like you proofread and edit copy before publishing, do the same with your code. Test it on different phones, different reader applications and at different sizes so you are guaranteed that it works.