In our last post about video production we talked about why a video is good on your website. Now I want to talk about exactly what makes up a good video. Of course anyone can record a video on their phone or use a point-and-shoot camera but there are specific qualities that differentiate between a professional video for your website and a fun video for personal use only.
Below are the top 5 qualities that add a lot of production value to your video and increase your brand’s perception. Remember that just like your printed materials and website your video’s quality says a lot about your brand.
1. Using a Script
No matter how much someone knows about your product or service, a script is always the best. It makes it a lot harder to edit later on if your main person in the video is rambling on for a few minutes. A script helps you organize all your thoughts and talking points so that you can hit all your important subjects in the least amount of time possible.
You don’t realize how important music is in a video until its completely silent and your video feels empty. Music helps fill in the spaces and makes your video feel more complete. Be careful when picking out your music though; just because it’s a good song doesn’t mean it’s a good song for your company’s video! Also make sure to check all copyright laws for your music to make sure you avoid any future legal problems.
Not only does a voice-over help better explain your video and what you do, but it also makes your video more professional. Background noises can really overpower if you are shooting outside so consider using a microphone or doing a voice-over so that your audience can clearly hear everything in your video.
Keep your audience in mind when determining the length of your video. Your goal is for people to watch your whole video and have a better understanding of your business. You don’t want them to leave your site after only watching the first 3 minutes of your 20-minute video. If its an internal or corporate video that you are shooting, it’s ok for it to be a little longer but if it is for sales purposes I would recommend keeping it under 2-3 minutes.
This is the most obvious quality because you need good lighting so the viewer can see your product or person talking. Bad lighting is never good and will always lower the production value of your video.
For each video you create you should always think beforehand about what you would like to achieve in this video and what action you want your viewers to take. A video doesn’t have to cost $100,000 to make but with good production value qualities it will seem like it cost that much.